Tuesday, September 24, 2013

Reading 2

1. A media theorist Marshall McLuhan states that electronic communications were an extension of the human nervous system and operated in a binary kind of progression -- as technology advances, so does human sensory perception needed to receive it. What kind of electronic communications does human sensory perception need to receive in everyday lives? Is it really necessary for us?

2.  The trend of technology is towards greater access through decreased size and cost. Eventually, the video signal itself became a site for investigation into the intrinsic properties of the medium. What are the other thinkable factors that artists see the video medium as rich with possibilities for aesthetic experimentation?  

1 comment:

  1. Necessary? It is not necessary to have electronic communications to live. Depending on who you ask. Haha. But I think we are VERY conditioned to have them in order to live in a healthy way. It has evolved that way.

    I think to artists such as Nam June Paik (Korean) as an artist who experimented quite valiantly with the video medium. And not just video, but video installation in space. He is considered the Godfather of video art. He sought aesthetic experimentation for video outside of just on a 'video screen'. He brought the objects which house video into a physical space and made those into sculptures.

    ReplyDelete